Freelancing Skills

Graphic DesignGraphic Design
Conceptualization & strategy; content research & generation; design & execution; dissemination strategy & deployment; project management

Logo & Branding Logo Design & Branding
Conceptualization, strategy & positioning; logo design; design & development of branded printed materials, including business cards, letterhead, pamphlets, folders, etc.; design & development of branded digital materials, including social media imagery, web graphics, etc.

Freelance Web Design & Development  Web Design & Development
Front-end design; back-end development; conceptualization, strategy, positioning & branding; content generation; project management; editing & updating existing sites; training to ensure clients are comfortable using their site’s content management system

Freelance communications strategy & project management Strategy & Project Management
Market analysis; definition of key objectives & audience goals; targeted selection of communication methods; timeline, budget & personnel management; content writing

Freelance social media management  Social Media
Selection of appropriate social media channels to target specific audiences and meet key objectives; initial setup of accounts, including strategic content development to ensure maximum visibility; optimized graphic designs; strategy around audience engagement and content needs; development and scheduling of both written and multimedia content; management of campaigns and ads; community building, aka strategies to increase active, engaged audience; training on social channels and social management platforms

Freelance email marketing Email Marketing
Conceptualization, strategy, positioning & branding; design; coding; content generation; curation of contact lists; training on email marketing platforms


Freelancing Clients

  • Doom Metal Yoga  |  2017 – ongoing  |  Graphic Design  Logo & Branding Freelance email marketing
  • Sheverb  |  2016 – ongoing  |  Graphic Design Logo & Branding Freelance communications strategy & project management Freelance social media management
  • Clinical Trials Transformation Initiative  |  2013 – ongoing  |  Graphic Design Logo & Branding Freelance Web Design & Development Freelance communications strategy & project management Freelance social media management Freelance email marketing
  • Doing the Streets 2010 – ongoing  |  Graphic Design Logo & Branding Freelance Web Design & Development
  • Burning Man’s Community Bicycle Program  |  2013 – ongoing  |  Logo & Branding Freelance communications strategy & project management Freelance social media management
  • Issue TV  |  2016  Freelance Web Design & Development Freelance communications strategy & project management Freelance email marketing
  • Spun Angel Art Yarn  |  2014  |  Graphic Design Logo & Branding Freelance Web Design & Development
  • Zero Waste Day Challenge  |  2014  |  Graphic Design Logo & Branding
  • Marco Polo & Company  |  2013  | Freelance Web Design & Development
  • LighterMate  |  2011 – 2013  |  Graphic Design Logo & Branding Freelance Web Design & Development Freelance communications strategy & project management Freelance social media management
  • FIT Triathlon  |  2012  |  Graphic Design Logo & Branding
  • Musician Christian Colbert  |  2012  | Freelance Web Design & Development
  • Professor Morton Ann Gernsbacher  |  2012  | Freelance Web Design & Development
  • Accolades PR  |  2011 – 2012  |  Graphic Design
  • Shipley & Associates  |  2011 – 2012  |  Freelance social media management
  • Town Creek 2011 – 2012  |  Graphic Design Logo & Branding Freelance social media management
  • Sylvi Salinas, Resonance Repatterning Practitioner  |  2011  |  Graphic Design Logo & Branding
  • Peace River Software  |  2011  |  Graphic Design Logo & Branding
  • Ballyhoo Betty Circus & Sideshow Performer  |  2010 – 2013  |  Graphic Design Logo & Branding Freelance social media management
  • Hey Rube Circus Blog  |  2010-2012  |  Graphic Design Logo & Branding Freelance Web Design & Development Freelance social media management
  • Dracula Off Broadway  |  2010-2011  Logo & Branding Freelance social media management
  • Diverse Arts Culture Works | 2010-2011Freelance social media management
  • Shane Shane  |  2010  | Freelance Web Design & Development
  • Take Back the Night Campaign  |  2010  |  Graphic Design
  • Women in Red Zine 2009 – 2010  |  Graphic Design
  • InvivoSciences LLC  |  2008  | Freelance Web Design & Development
  • The Brat Book  |  2007 – 2009  |  Graphic Design

Employment History

In addition to freelancing gigs, I’ve worked in-house with a variety of wonderful groups:

2014 – 2017  |  Communications Specialist
  • Employer: Clinical Trials Transformation Initiative
  • Description of work: Implement a comprehensive and diversified marketing and communications program to publicize and promote the work of CTTI, including: Assist with developing and implementing communications strategy, including audience engagement, content development and creative direction; Write and coordinate management of content for blog, website and social media; Design, produce and coordinate the preparation, printing, and distribution of print materials utilizing Adobe InDesign; Design, produce and coordinate the use of original vector graphics for publications, reports, presentations, infographics, social media, and website utilizing Adobe Illustrator and PhotoShop; Maintain daily oversight of CTTI’s web presence and execute platform upgrades, which involves thorough knowledge of Drupal 6, Drupal 7 and Plone; Maintain ongoing interface with project managers and directors to elicit news and promotional items of interest; Develop and maintain a list of relevant news items and make recommendations to Director of Strategy regarding creation, production and deployment of written content; Facilitate and promote the dissemination of CTTI-related news via stratified email marketing campaigns and knowledge of Constant Contact; Assist with design, formatting and talking points for presentations for internal and external audiences utilizing Microsoft PowerPoint; Oversee and update branding, including creation of Microsoft Office themes and templates; Manage development, execution and dissemination of key communications pieces, including annual report; Use analytics to improve web and social presence
2014 – Ongoing  |  Program Manager
  • Employer: Burning Man LLC
  • Description of work: Manage Black Rock Community Transit’s Bicycle Program; Staffing, hiring and scheduling; Responsible for defining and meeting program objectives; Budget and purchasing; Communications and outreach; Coordination with non-profit partners
2009 – 2010  |  Digital Media Consultant
  • Employer: University of Wisconsin’s Digital Media Center
  • Description of work: Assisted faculty, staff and graduate students with media digitization projects; Trained faculty and staff on software such as Adobe Suite; Responsible for updating Digital Media Center website
2008 – 2009  |  Communications Lead
  • Employer: University of Wisconsin
  • Description of work: Oversee all communications for the Department of Life Sciences Communications; Maintain and update departmental WordPress website; write and design departmental newsletter; Develop original graphics for departmental needs
2007 – 2008  |  Instructor
  • Employer: University of Wisconsin
  • Description of work: Instructed LSC 100, an introductory communications class in the Department of Life Sciences Communications; responsible for all classroom activities, grading and scheduling

Education

Master’s Degree in Life Sciences Communication

University of Wisconsin | Graduated May 2010

  • President of Students for Choice
  • Recipient of the Nellie McCannon Scholarship
  • Recipient of an ADDY Award for AIDS Network public service announcement video
  • Active member of Graduate School Committee
  • Head Graphic Designer for Women in Red Zine
  • Certified Radio Marketing Professional by the Radio Advertising Bureau
  • Radio host & engineer
 for WSUM 91.7 FM & WORT 89.9 F
  • GPA: 4.0
Bachelor of Science in Biochemistry

University of Florida | Graduated May 2007

  • Graduated Cum Laude
  • Honor Student (4 years)
  • Golden Key International Honour Society
  • Recipient of Bright Future’s Scholarship
  • Dean’s List
  • GPA: 3.9

Tools & Languages

  • Software: Adobe Creative Suite (InDesign & Illustrator in particular), Microsoft Office Suite (PowerPoint & Excel guru), Google Suite (Google Docs champion), Final Cut Pro, iMovie, Garage Band
  • Platforms: WordPress, Drupal, Plone, Constant Contact, MailChimp
  • Languages: HTML, CSS, JavaScript, PHP

Additional Certifications & Qualifications

  • 30 Hour OSHA Certification
  • TABC Certification
  • 200 Hour Anusara Yoga Instructor Certification
  • Certified Radio Marketing Professional by the Radio Advertising Bureau